This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more..
Why should I Learn this certification?
Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy.
This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
What will I accomplish?
Upon successful completion of a 3 hour Pearson VUE computer-based examination, candidates will be awarded the world’s most widely recognized digital marketing certification.
Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile.
There are ten modules in this program:
- Introduction to Digital Marketing
- Search Marketing: SEO
- Search Marketing: PPC
- Digital Display Advertising (DDA)
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Strategy & Planning
Introduction to Digital Marketing
The Introduction to Digital Marketing module explores how to harness the power of
digital within the context of your organization’s marketing strategy. You will gain an
understanding of the core principles of digital marketing through a foundational
introduction to each, be able to distinguish between traditional and digital techniques,
whilst also gaining insight into creating, implementing and measuring effective digital
Search Marketing: SEO
This explores the concept of search engine optimization and how you can use key
techniques and tools to enhance your website’s organic ranking on search result pages.
Key terminology and technical insights are explored as you learn how to cultivate an
Search Marketing: PPC
This Search Marketing module demonstrates the importance of Pay-Per-Click
advertising in driving quality traffic to a website. You will learn the terminology and
technical skills needed to setup a Google AdWords account, conduct keyword research
and run an effective PPC campaign.
Digital Display Advertising
This module dissects how to create and implement effective digital display advertising
campaign. It covers the core concepts, terminology and campaign aspects that should
be considered whilst establishing, maintaining and optimizing digital display advertising.
The Email Marketing module discussed how to construct and deliver an effective email
marketing campaign. You will learn how to write engaging email content, split test email
design templates and test varying campaign to achieve optimal open and click through
Social Media Marketing (Part 1)
The first Social Media Marketing module covers the key concepts and terminology used
in social media marketing and its primary platforms including Facebook, Instagram,
Twitter and LinkedIn. You will learn how to define goals, set KPIs for your social media
campaigns, engage with customers effectively and ensure you understand the suitability
of different social media platforms for your objectives.
Social Media Marketing (Part 2)
The second Social Media Marketing module expands upon the topics and platforms
introduced in the first. You will understand the challenges involved in implementing an
effective social media strategy for your business and explore advanced platforms, such
as Facebook Insights and Twitter Analytics which possess scheduling, managing and
This module will enable you to create and deliver effective mobile marketing campaigns.
Explored within this module are the key concepts that underpin mobile marketing, the
value of immediacy, mobility, personalization and mobile optimization.
The Analytics module will help you develop the knowledge and skillset required to
measure, monitor and optimize digital marketing activity. You will gain a technical
understanding and insight required to build an online reporting function for your
Strategy and Planning
You will understand how to adopt a structured approach to creating a formal digital
marketing plan for your organization or business through this module. It encompasses
budgeting, resource allocation and channel selection.